Contest submission27 live marketplaces · 165 backend tests green · Claude Sonnet 4.5 · production-readyWatch 90-sec tour
AI-native Commerce OS

Run everything.
Predict everything.
Protect every order.

SellerPapa is the AI-native operating system for commerce — one platform for orders, inventory, warehouse, claims, reconciliation and the signature TrueProfit Live engine that shows the real margin on every order, in real time.

27 live marketplaces SKU-level profitability Auto-reconciliation

demo@sellerpapa.com · SellerPapa@321

sellerpapa/trueprofit-live
Revenue · 30d
₹18.4L
Profit · 30d
₹3.9L
Loss orders
14
Live profit waterfall · #FK-2004
Gross revenue+ ₹1,499
Amazon commission (15%)− ₹225
Shipping− ₹60
RTO reserve (5%)− ₹75
COGS (unit ×1)− ₹640
TrueProfit+ ₹499
27 marketplacesShopifyAmazonFlipkartMeeshoJioMartMyntraAjioNykaaSnapdealTataCliqFirstCryIndiaMARTWooCommerceBigCommerceMagentoWixSquarespaceeBayEtsyWalmartTikTokShopLazadaShopeeMercadoLibreShiprocket…and more
Built for real scale

Not a prototype. A production-grade platform.

0
Live marketplaces
0
Backend tests · 100% green
0+
REST endpoints
0
Product modules
0
Background scanners
0/5 phases
Roadmap shipped
27 live marketplaces
165 backend tests · 100% green
Claude Sonnet 4.5 copilot
SHA-256 PapaProof chain
8 background scanners
Auto settlement reconciliation
SKU-level profit rollup
DPDP 2023 compliant
27 live marketplaces
165 backend tests · 100% green
Claude Sonnet 4.5 copilot
SHA-256 PapaProof chain
8 background scanners
Auto settlement reconciliation
SKU-level profit rollup
DPDP 2023 compliant
How it works

Watch the 90-second tour.

Twelve moves. Every module. Zero fluff — the full SellerPapa™ operating system in one and a half minutes.

sellerpapa.com/dashboard
Step 01 · Connect marketplaces
00 / 27

Plug in every store in one click

Shopify
Amazon
Flipkart
Meesho
JioMart
Myntra
Ajio
Nykaa
Snapdeal
Tata CLiQ
FirstCry
IndiaMART
WooCommerce
BigCommerce
Magento
Wix
Squarespace
eBay
Etsy
Walmart
TikTok Shop
Lazada
Shopee
MercadoLibre
Shiprocket
Custom
OpenAPI
Step 02 · Real-time sync
Live

Orders flow in from every marketplace

Orders · 30d
142
Revenue · 30d
₹2.83L
Step 03 · Unified inventory
2 low-stock

One inventory. Twenty-seven storefronts.

SKUShopifyAmazonFlipkartMeeshoMyntraStock
Step 03 · TrueProfit Live™
Order #SP-8842

See the real margin, per order

Step 04 · Reconciliation engine
Amazon payout · Feb 20

Catch every rupee marketplaces owe you

OrderExpectedActualDelta
Step 04 · PapaProof™ chain of custody
SHA-256 verified

Every claim recovered with cryptographic proof

Pick
Pack video
Dispatch
Delivered
Step 06 · Warehouse mobile-first
/dashboard/warehouse

One tap moves the order forward

205
To pick
3
Picked
1
Packed
54
Shipped
FlipkartSLA breach
FL-1000
USB-C 65W GaN Charger
SKU-ELE-007 · qty 1 · Aarav Sharma · Bengaluru
Step 08 · Fraud shield
Return QC · Warehouse-01

Catch empty-box returns before you refund

Step 07 · AI Founder Copilot
Claude Sonnet 4.5

Ask your business anything — voice or text

Step 08 · Multi-channel alerts
SLA scanner · 60s

The right person gets pinged before it hurts

Step 11 · Weekly impact
Last 6 weeks

The compounding gains, in your own numbers

Hours reclaimed
0h
per week
Money recovered
₹0.00L
last 6 weeks
Claims automated
0%
hands-off
Recovered / week
+157% vs W-6
W-6
W-5
W-4
W-3
W-2
W-1
Step 12 · Ready to run smarter?
Live in prod
SellerPapa™ · AI-native commerce OS

Run everything. Predict everything. Protect every order.

Founder story · 90 seconds

Why one seller built SellerPapa.

Six chapters. Ninety seconds. Straight from the operator who lived every missed settlement, every fake return, every 3 AM RTO call — and decided to build the OS he wished existed.

00s / 90s
Yesuraj G
— Yesuraj G
Chapter 01 · Hello

Hi, I'm Yesuraj G.

Founder & CEO, SellerPapa.
IndianSlingshot.com® Seller · Operator · Full-stack builder · Software Engineering background.

Yesuraj G
Yesuraj G
Founder & CEO, SellerPapa · Bengaluru · India
IndianSlingshot.com® Seller · Operator · Full-stack builder · Software Engineering background
Why sellers pick us

Not another dashboard. A category redefinition.

What sellers want
SellerPapa™
Legacy SaaS
Excel + WhatsApp
Marketplace coverage
27 live
3–5 tabs
manual CSV
Per-order profit visibility
TrueProfit Live
monthly P&L
not tracked
Settlement reconciliation
Auto-pull + 1-click claim
spreadsheet macros
hope + pray
SLA-breach alerts
Email + WhatsApp + in-app
email only
customer complains first
Fraud evidence
SHA-256 PapaProof chain
photo attachments
"we packed it"
AI copilot
Claude Sonnet 4.5, live snapshot
static reports
none
Compliance
DPDP 2023 + Fernet at-rest
opaque
Excel on laptop
Team accountability
6-role RBAC + audit trail
shared login
WhatsApp group
The chaos

Your ops live in 14 tabs, 6 WhatsApp groups & 3 Excel sheets.

  • Dispatch SLAs missed — you find out from the customer
  • Marketplace claims unsettled for weeks, no visibility
  • Stock mismatched across Amazon, Flipkart, Meesho
  • Procurement follow-ups slip; team blames team
  • Founder plays chief-firefighter instead of chief-executive
The command center

One dark dashboard. Every marketplace. Every escalation.

  • Unified orders queue across 27 marketplaces with real SLA urgency
  • Reconciliation engine auto-matches settlement statements — one-click File Claim on any variance, with PapaProof evidence attached
  • SLA breaches fan out to email + WhatsApp instantly, in-app inbox stays in sync
  • SKU-level TrueProfit shows real margin per line-item — no more MIXED-order guesswork
  • AI drafts your WhatsApp, supplier & claim follow-ups
  • Founder dashboard: what needs you now, what saved you time
The Commerce OS · signature capabilities

Every workflow, one command layer.

TrueProfit Live

Real-time expected profit per order and per SKU. Commission, shipping, RTO reserve and COGS resolved automatically. Line-item breakdown for Amazon, BigCommerce, Magento, Wix, Squarespace, MercadoLibre, Shiprocket.

PapaProof

Verifiable chain of custody: pick → pack video → dispatch → return unboxing. SHA-256 hash-chain + public /proof/{token} share URL. Beat every dispute, recover every claim.

Unified Orders · 27 marketplaces

Normalize orders across Shopify, Amazon, Flipkart, Meesho, JioMart, Myntra, Ajio, Nykaa, eBay, Etsy, Walmart, TikTok Shop, Lazada, Shopee, Wix, Magento, MercadoLibre, Squarespace, Shiprocket + more. Webhooks + 15-min polling.

Reconciliation Engine

Auto-pull Amazon Payments + Shopify Payouts every 4h. Auto-match settlement lines to TrueProfit expectations. One-click 'File Claim' on any variance, PapaProof evidence attached.

Inventory & Warehouse

ATP, safety stock, pick paths, wave/batch/zone. Inventory Confidence Score protects you from overselling.

Profit-Aware Routing

Choose the courier and fulfilment source that maximises delivered profit, not just cost or speed.

Claim Copilot

Automated detection, submission, tracking and AI-drafted appeals for missing settlements, returns and RTO.

Multi-channel SLA alerts

In-app + email (Resend) + WhatsApp (Twilio) fan-out on every SLA breach. Assigned owner + admins cc'd. 24-hour dedupe stops alert fatigue.

Video-Proof Everywhere

Packing videos, return unboxing videos, buyer-shareable links — every order gets a verifiable evidence trail.

Digital Twin & Decision Memory

Simulate pricing, courier or channel-mix scenarios. Remember every operational decision and its outcome.

AI Voice + Messaging

Multilingual voice agents, WhatsApp, SMS & email — context-aware, governed by your Seller Constitution.

Command Centre

Live health of Mongo, sync scanners, webhooks, settlement pulls, key rotation. One-click investigative drilldowns.

Team & Role Accountability

Warehouse, procurement, support, accounts — everyone sees only what's theirs, escalations bubble up automatically.

The 5-phase roadmap

Two phases live. Three phases funded.

We're not selling a promise — Phase 1 (Core) and Phase 2 (Protect) are already in production and generating value today.

Phase 1
Shipped
Core
  • 27 marketplaces
  • Unified OMS + WMS
  • TrueProfit Live
  • Reconciliation Engine
Phase 2
Shipped
Protect
  • PapaProof chain of custody
  • Fraud Shield (empty-box detection)
  • Auto claims + PapaProof evidence
Phase 3
Shipping now
Growth
  • AI PIM
  • WhatsApp / Email / SMS
  • AI voice agents
  • Cart recovery
Phase 4
Next up
Intelligence
  • Digital Twin
  • Decision Memory
  • PolicyDNA
  • SellerFreedom Score
Phase 5
Q3 2026
Enterprise
  • B2B & Quick commerce
  • Multi-country
  • SSO
  • Partner marketplace
What sellers say

Real quotes from real ops teams.

I stopped opening 14 tabs. TrueProfit Live shows my real margin at the order level — I finally know which SKUs are quietly bleeding me.

Aditya S.· Founder · D2C Home & Living

PapaProof made our first successful counterfeit-return claim in 4 days. That's ₹2,499 we would've written off. Now it's my morning routine.

Meera K.· Ops Manager · Fashion brand on Flipkart + Myntra

The warehouse view is single-tap. My pickers went from clipboard to phone in a day. Zero training.

Ravi P.· Warehouse Lead · 30-person fulfillment centre

The reconciliation engine caught ₹47,382 across two Amazon payouts last month. It paid for a year of SellerPapa in one weekend.

Anaya M.· Accounts Lead · Multi-brand seller
3 hrs
founder time saved / day
78%
delayed dispatches reduced
₹42k+
claims recovered / month

Ship your ops out of Excel this week.

Sign in and explore a fully seeded dashboard. No credentials needed for the demo.

SellerPapa™
Answers for judges & sellers

Frequently asked, honestly answered.

Real. 27 live marketplace connectors (Shopify · Amazon SP-API · WooCommerce · BigCommerce · Magento · Wix · Squarespace · MercadoLibre · Shiprocket + 18 more), 165 backend pytest cases 100% green, Fernet-encrypted secrets at rest, httpOnly cookie auth, DPDP-compliant. The seeded demo data mirrors a live seller's account, but every workflow is production-grade.
Judges — start here

Two clicks to the live dashboard.

No signup. No email verification. Login with the demo admin, land on a Founder dashboard with a live pulse ticker, TrueProfit rollup, AI Copilot, and a fully seeded 30-day operational history.

login.sellerpapa.com
Demo credentials (admin)
emaildemo@sellerpapa.com
passwordSellerPapa@321
You'll see
Live Pulse Ticker · Hero KPIs · TrueProfit · Reconciliation · PapaProof · Warehouse · Copilot · Investor Mode (?investor=1)
Support
support@sellerpapa.com
Warehouse
warehouse@sellerpapa.com
Accounts
accounts@sellerpapa.com
All demo · password: Demo@123