An operator built the ops OS he couldn't afford to buy.

Every rupee I earned, I had to fight for.

For years I ran D2C brands on Shopify, sold across 11 marketplaces, and reconciled settlements by hand. Every night at 2 AM I opened 27 tabs. Every month I found ₹40,000 to ₹1,50,000 quietly missing — commission errors, shipping variance, fake returns, RTO invoices that never matched.

I hired ops managers. I built spreadsheets that broke. I lost sleep. I lost money I had earned.

The tools existed for enterprise brands. For the 12+ lakh Indian SMB sellers who make marketplaces work? Nothing. So I built the OS I always needed.

One engineer. One AI copilot. One weekend at a time.

I'm a software engineer by background and a marketplace seller by trade. That combination is rare — most sellers hire developers who don't understand the pain; most developers build for problems they've never lived.

SellerPapa started as a personal reconciliation script — a Python + FastAPI backend gluing together Amazon SP-API, Shopify Admin GraphQL, Flipkart Seller, WooCommerce REST and the messy realities of Meesho, Ajio, Nykaa, JioMart and 20 others.

Then came TrueProfit — a real profit engine that hooks into settlements, computes SKU-level margin, and cross-checks courier fees. Then PapaProof — a SHA-256 chain of custody for every fraudulent return. Then the AI Copilot, powered by Claude Sonnet 4.5, that answers 'why did last week's Meesho payout drop 22%?' in seconds.

Every line of code was shipped from Bengaluru. Every decision was made by someone who has felt the pain.

Nothing fancy. Everything intentional.

React + TypeScript on the frontend, FastAPI + MongoDB on the backend. 27 live marketplace connectors, 6 background scanners, 300+ REST endpoints, 165 backend tests green. Multi-tenant from day one. Razorpay subscriptions. Google Auth. 90-day PapaProof retention on Starter, unlimited on Scale.

The whole thing runs on Emergent's cloud. The whole thing was built and deployed by one operator. That is deliberate — the product only earns the right to exist if a single motivated builder can maintain it end-to-end.

The proof isn't a pitch — it's the brands I ship every day.

I don't just build for sellers. I am one. IndianSlingshot.com®, IndoArchery.com and Socibaba.com are the three ventures I run alongside SellerPapa. They ship real orders, take real returns, pay real courier bills — and every friction I hit there ends up as a feature here.

Every SellerPapa module was pressure-tested against my own P&L before it ever reached a customer.

Back the sellers who back India.

H1 2026: 100+ marketplaces. Inventory + light WMS. Automated dispute filing with courier partners. H2 2026: ₹200 Cr of seller revenue protected. Then global — Southeast Asia first, LatAm next.

I'm looking for 500 sellers who want early access, and one investor who believes the next great commerce platform will come from an operator who lived every claim, every RTO, every reconciliation — not from a boardroom in Silicon Valley.